If you follow along with me on Instagram you probably know that I hit a pretty fun milestone the other day. I frequently get asked if I have any advice for people that are just starting out. So I thought I would share a few things that I have learned along the way that you may find helpful in growing your account. A few of them are givens and a few are a bit more technical.
First is hashtags! Hashtags are the easiest way to increase who sees your photos and thus help to grow your following. Instagram allows you to use a maximum of 30 hashtags on each photo you post, I strongly recommend using all 30 every time. Hashtags help by spreading your post to a larger audience, for every hashtag you use you are helping your post 10 fold. Some of these can be generic ones like #home and #farmhouse, but then there are also hashtag challenges.
Hashtag challenges are a fun way to get yourself out there and interact with others doing the same thing. By playing along with challenges and following the “hosts” you have a chance to “win” and be featured by other accounts.
Tagging shops is another helpful way to get noticed. Shops love when you support them and love it when you refer them to others. So if you have an item in your photo tag the shop you got it from, they may even feature you on their feed.
We have all heard the saying “don’t judge a book by its cover”…well unfortunately people do. Someone once said to me when I first started out, your first 6 photos should be a work of art. I’ll even take it a little bit further and give you the first 12. When someone visits your feed they aren’t going to scroll much past that before they decide whether they are going to follow you or not. Those top photos on your feed should be well planned well thought out and well edited, which brings me to the next topic.
Photo content. Your page should be well defined and well edited. If you want to start a décor page, then personal photos should be kept separate. Someone who is following you for décor inspiration doesn’t necessarily want to see your family vacation. Your photos should be cohesive and visually appealing. I find that light and bright photos do the best for me, there are plenty of editing aps to help you with that.
Last but not least, something that should go without saying…be the best version of you that you can be. Interact with others, like and comment on posts that you find interesting and respond to others politely when they comment on yours. The most important thing is to keep things in perspective. I saw someone post a funny quote, “being famous on Instagram is like being rich in Monopoly”. At the end of the day its Instagram, so lets just have fun.